INSPIRATIONAL QUOTE- Instagram LOVE doing a motivational post now and then! use some free or cheap app generators like https://apps.apple.com/us/app/daily-quote-positive-quotes/id586028606 or this one: https://www.easytechtrick.org/best-quote-apps/ There's nothing like a good motivaltional quote to get your clients to share, comment or feel like your right there with them, pushing them on!
CREATE AN EVENT, A WORKSHOP OR A LIVE BROADCAST Yes, if you have a real - brick and mortar building, then of course, doing a "free tasting" or "demo workshop" or "free tour" then of course- do that! but of course, if you are like me and you have no actual location, then host something for FREE online- like a live broadcast weekly, or a online webinar through Facebook, Instagram or you tube live stream. The more that your customers see you as an authority figure and knowledgeable, the more that they will recommend you to their friends. Video content doesn't have to be fancy or expensive. Just stick your phone on a tripod and start talking!
WRITE A HELPFUL POST OR BLOG I do this weekly- create helpful content- like "what to wear to family photos" or "10 best proposal ideas." Writing content for your website not only tells google to look out for your business more, but it also tells your client that they can trust you with creative ideas.
BEHIND THE SCENES PHOTO OR VIDEO OF YOUR PROCESSPut your phone on a tripod and hit the "time lapse" feature on your camera and get to work. Set up your studio on video, decorate your cake, design your dress- do whatever you normally do, just record it for people to see what you really do - behind-the scenes. I can't tell you how many time that I have gotten shoots and comments because people see me working or decorating !
CREATE A SPECIAL OR COUPONThis is the best time of year (the fall) for specials, deals, sales and coupons- with all the holidays, the back to school periods and the black Friday seasons waiting! Do a buy one- get one- do a special coupon code for those of that have use your service and what to recommend it to friends
CONTEST OR GIVEAWAYHave a photo contest- have your client wear your merch or shirt and talk about you on social media. Give away a session or product if you can increase likes or followers by a certain amount!
DO REVIEW INCENTIVE PUSH WITH YOUR CLIENTSAn ad can sell a product, but the most important investment is right back to your clients who LOVE your work or service. Do a social media push to get your followers to review you for a coupon or special!
Did any of these help you? We would love to hear back from you to see what content and tips you want to hear!
She lives, breathes and does media and marketing pretty much 24-7 for over 14 local business through social media management, website design, photo, video or media coverage or graphic design.
She is a homeschool mom of three, cat lover, sushi eater and poke fan!
She started her business in 2011 with nothing but a $400 camera from Amazon, now she is has been published in over 60 different blogs and websites for her media work and rank top Wedding Photographer in Virginia Beach.
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